starhane
For solo real estate agents

Your best clients would work with you again. Most of them won't — because you went quiet.

88% of buyers say they'd use their agent again. Only 13% actually do — not because you did a bad job, but because the relationship cooled and someone else was top of mind when they were ready. Ember makes sure that never happens to you again.

No new CRM. No autopilot messaging your clients behind your back. Just the right people, every day, with the message already written.

The math nobody runs

Your database is your business. It's also the thing you never have time for.

82% of all real estate transactions come from repeat clients and referrals. For veteran agents, it's closer to 68% of everything — from people they already know. A single past client, kept close, is worth $75,000 to $150,000 in lifetime commissions and introductions.

And yet most agents spend their money chasing strangers on portals, where leads convert at 1–3% and cost $300–$800 each, while the 500–2,000 people who already trust them slowly go cold. It's not a discipline problem. It's a math problem — you cannot personally stay in front of 1,500 people, one message at a time. So the relationships leak, quietly and expensively, one forgotten name at a time.

82%
of transactions come from repeat & referral business
88 13
% would reuse their agent vs. % who actually do
$0
cost to reactivate someone who already trusts you
What Ember actually does

You don't need to reach 1,500 people. You need to reach the right 6 today.

On any given day, only a handful of people are in a moment that matters — a relationship about to go cold, an equity window opening, an anniversary, a referral to thank. Ember finds those people every morning, tells you exactly why each is on the list, and hands you a message already written in your voice, grounded in your actual history with them.

Signal 01 — Warmth

Who's going cold

Ember tracks how long it's been since a real conversation with each person and flags the relationships slipping away before they're gone. The ones worth keeping warm, surfaced while there's still warmth to keep.

Signal 02 — Readiness

Who's ready to move

Using each home's tenure, purchase anniversary, and estimated equity, Ember spots the windows when someone is likely to sell, buy, or refer — so you're the first name they think of, not the one they forgot.

Two separate signals. Never blended into a meaningless single score. You always know whether today's outreach is reconnecting or seizing a moment — because those are different conversations.

What a day looks like

This is one card from a real morning brief.

6 people to reach today·2 cooling, 3 opportunities, 1 to thank
ember — today's brief
Dana & Marcus ReyesTIER A
Last real conversation — 8 months ago
A moment
WARMTHCooling
WARMCOLD
READINESSWindow open
LOWHIGH
Why now · agent only

5-year purchase anniversary next week. Estimated equity ~$140k. They referred you the Okafors in 2023. Overdue for a genuine check-in — this one's about the relationship, not a pitch.

Client-facing message begins
Hi Dana — hard to believe it's almost five years in the house on Linden. I still remember you two measuring the living room for that couch before you'd even signed. Hope it's still the right fit. No agenda here, just thinking of you both — and always grateful you sent the Okafors my way. Would love to catch up if you're ever around.
+ Why this draft

References: their 2020 purchase on Linden Ave, the couch measurement you noted at closing, and the Okafor referral in 2023. No sensitive signals used in the message.

EmailSMSNo SMS consent on file

You'd read that, maybe change a word, and send it in fifteen seconds. Ember found the moment, remembered the history, and wrote the draft. You stayed the person your clients actually hear from.

From messy database to daily habit

Set it up once. Open it once a day. That's the whole thing.

01

How it works

Step one

Bring your contacts.

Upload a CSV or connect the CRM you already use. Ember reads your contacts and your history with them. You don't re-enter anything, and you don't switch CRMs — Ember sits on top of what you've got.

Step two

Ember does the homework.

It figures out how long each person has owned their home, when their anniversary lands, roughly how much equity they're sitting on, and how warm each relationship is right now. All of it automatic.

Step three

Your daily brief.

Every day, 5–8 people worth reaching — and a plain-English reason for each. "Five years in their home, strong equity, and you haven't spoken since the closing." No dashboards. No lists to dig through. Just today's people.

Step four

Approve and send.

Each person comes with a message already written from your real history together. Edit it, or don't. Approve it. It sends, logs itself, and the relationship resets to warm. Nothing ever goes out without you seeing it first.

Why Ember, and not the ten other tools

Everything else automates you out of your own relationships. Ember keeps you in them.

Messages that sound like you knew them — because you did.

Every draft is built from your actual history with that person: the home they bought, the thing you talked about, the kids' names you noted. No template libraries. No "Hi {FirstName}, just checking in." Your clients can tell the difference — and so can you. This is the whole product.

Advisory, never autonomous.

Some tools message your database on their own, all day, "on autopilot." We think that's reckless. These are real relationships — your sister-in-law, the client who's become a friend, the CPA who sends three referrals a year. Ember writes; you send. Always.

It runs on your data — not a portal's.

Ember doesn't depend on your clients browsing a portal, and it doesn't rent you back intelligence about your own contacts. The signals come from your history and your homes' public records — not a data broker. You can walk away with everything, any time.

The whole relationship, not just the listing.

Most "database mining" tools exist to extract one thing: a listing. Ember protects the entire relationship — because the person about to introduce you to three friends is worth as much as the one about to sell, and listing-hunters are blind to them.

Thin on purpose.

Ember is not another CRM to abandon after a month. One screen, one daily habit, cleared in five minutes. No campaign builders, no drip timelines, no analytics panels to get lost in. If it ever feels like software instead of reaching out to people, we built it wrong.

Shape the message in one tap.

Want it warmer? Shorter? More direct? One tap re-drafts it. Ember shows you exactly which parts of your history it drew on, so you can trust it isn't inventing a shared memory. You stay the author. It just removes the blank page.

Catch every referral while it's warm.

The moment someone sends you a referral, Ember drafts the grateful follow-up — because a fast, warm thank-you is what earns you the next one.

Built to keep you safe

Smart about timing. Careful about lines you don't cross.

Ember uses what it knows to decide when to reach out — never to say something that would make a client feel watched. Sensitive signals guide the timing and stay on your screen only; they never reach the client.

Fair Housing–safe by design.

No protected-class language, no steering, ever — enforced, not suggested.

TCPA-aware texting.

Ember won't offer to text a contact who hasn't consented, and honors opt-outs instantly and permanently.

Nothing creepy reaches your client.

The line between "what Ember knows" and "what your client reads" is built into every message.

Honest fit

Ember is for a specific agent.

It's for you if
  • + Most of your business comes from people who already know you — or you want it to.
  • + You've got a database you feel guilty about neglecting.
  • + You want to stay personal, not automate yourself out of your relationships.
  • + You're a solo agent or a very small team.
It's not for you if
  • You want a bot to message your whole database on autopilot. (That's not us, on purpose.)
  • You're looking to buy cold stranger leads at volume.
  • You need a full CRM to run a large team. Ember sits on top of your CRM; it doesn't replace it.
Straight answers

Questions worth asking.

Does Ember send messages automatically?+

Never. Ember is strictly advisory. Every draft is presented to you for approval, editing, or dismissal. Nothing is ever sent to your clients without your explicit review.

Will this replace my CRM?+

No. Ember is a daily ritual, not a workspace. It sits on top of your existing CRM (like Follow Up Boss) or a CSV database. There is no browsable database view because Ember's job is triage, not contact management.

How much time does it take?+

Under five minutes a day. Ember surfaces exactly 5–8 priority contacts each morning. You read the reason, review the pre-written draft, and tap approve. Reaching zero is the goal.

How does it know what to say?+

Drafts are grounded in your actual history with the contact. Ember uses specific references (like a purchase anniversary or a past referral) to draft the message, and provides a transparent 'grounding trace' so you can verify exactly why it wrote what it wrote.

Will it put sensitive information in the message?+

No. Sensitive signals like exact equity figures or inferred life events live only in the agent-facing 'Why Now' intelligence section. Ember enforces a strict boundary so sensitive data never leaks into the client-facing text.

What if I contact someone outside of Ember?+

Ember doesn't punish you for working outside the app. If you touch a contact externally or copy a draft to send manually, the relationship warmth still resets so you don't get false 'cold' flags.

Book a demo

Your database is quietly leaking your best business. Let's stop it.

Ember is opening to a first group of solo agents. If keeping your sphere warm without becoming a full-time job sounds like the thing you've been missing, get on the early-access list — or book fifteen minutes and I'll show you your own database, surfaced.

No card required. Nothing sends to your clients without you.

Built by Starhane. Made for agents who win on relationships, not ad spend.